Premium Incorporated is based out of Minneapolis, MN, and specializes in online resale and distribution.

Premium, Inc. started out as a simple one-site commerce experiment, and has since evolved into a multi-brand entity offering over 100,000 different products Internationally to various niche markets.

How many times have you tried to find a product online and found yourself 'Site-jumping' for an hour because each site only had a small selection of what you were looking for? We believe that by devoting an entire online store to one very specific demographic, we can truly provide an awesome shopping experience. Premium, Inc. isn't a mega-site like Amazon.com where the upkeep is reflected in the prices and you may or may not find what you're looking for. We approach the market from a different angle, and adhere to an entirely different type of consumer. We do the shopping for the customers by gathering up multiple vendors and grabbing a niche product line from each vendor. The result? One store with an amazing selection of WHAT YOU'RE SHOPPING FOR!

EXAMPLE: Say you're getting married, and you need to find a wedding band for the groom. Why would you go to a site that sold rings AND watches AND necklaces AND earrings - AND women's jewelry for that matter? Sure, they have a lot of jewelry, but you're looking for a specific type of jewelry for a specific occasion, and they may only have a few wedding bands on their site. Once you browse the wedding bands on that jewelry site, you'll have to browse a few more sites to check out all the varieties and make sure you're getting the best deal. Wouldn't you much rather visit ONE website with ONLY wedding bands - a website that has ALL the wedding bands from all those other jewelry sites? That's what they call a niche market - and that's the foundation of our business!